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Our Ecosystem

A male weaver waving a saree on a handloom at his home


Our Ecosystem is built to be mutually beneficial for the modern fashion designers and the traditional handloom weavers.

Over the last few years, we have built a network of weavers who have practiced creating these beautiful sarees for many, many generations. We use cutting edge technologies to predict color and design trends and educate our weavers. They in turn educate us with the beauty of each weave, their purpose and support us with Just-In-Time delivery where most of what we make are on an on-demand basis. We do this to reduce inventory load on the environment and prevent our brand from holding stale inventory which kills the ecosystem. A total Win-Win!!