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Transparency

A female model in a colorful seven saree sitting next to a window with her reflection in the glass..

We go to great measures to ensure transparency for you as a customer. From our style name to descriptions, everything is aimed for you to understand the product and its origins better.

For e.g.: Every Style name can be decoded as: 

<Style ref>< Place of Origin><Color><Technique/ Fabric><Saree>

We never mislead our customers by mixing technique with place of Origin.

For e.g.A product called out as Ajrakh will be an original Ajrakh handmade in Kutch region of Gujarat, India

We also indicate geographical indicator tags wherever possible so you are aware that you are sourcing an original product.

We never source look-alikes or digital printed products. We do not believe that is a proper way to revive our heritage.